Why Being Neutral Backfires When You’re Building Something of Your Own

For most of my career, I’ve been proud of being unemotional and analytical. It’s served me well as an operator in a 9-to-5 job. I don’t get rattled easily. I don’t get caught up in drama. And more often than not, I don’t have to take a strong stance on things.

But building my own projects has shown me the downside of this mindset. Suddenly, I have to have opinions.

• Do I like this UI or not?
• Is this registration process intuitive or not?
• Should I keep this button here or move it?

These are decisions only I can make. And yet, because I’m not an expert in design or UX, I’m tempted to delay them. To wait until I feel more certain.

But here’s the truth: delaying decisions is the worst decision of all. Projects stall. Momentum dies.

What I’ve learned is that building isn’t about always being “right.” It’s about being willing to decide, move forward, and adjust later if needed.

The neutrality that helped me succeed in my career doesn’t serve me here. In building, indecision is more dangerous than being wrong.