A Prompt Template to Generate the Best Result from ChatGPT Deep Research (by ChatGPT)

For someone too cheap to pay for ChatGPT's $20/month subscription, I only have fewer than 5 times of deep research each month. And I want to take great advantage of that. So, I asked ChatGPT how to best do it. And here are the results (feel free to copy the prompts). 

Quick principles (what makes a prompt work)

  • Be concrete about the goal. Say exactly what decision or product you want from the research (e.g., “a 2-page investor memo”, “top 10 content ideas with search volumes”, “market sizing for US manufactured homes 2025”).
  • Set the scope & recency. State geography, industries, date range, and whether to use only public sources or proprietary files you’ll attach.
  • Request deliverables & format. Tell me the exact outputs you want (bullet lists, tables, CSV, slide deck, TL;DR + detailed findings).
  • Name constraints and preferences. E.g., prefer academic sources, include news links, avoid paywalled content, or require citations.
  • Tell me how to evaluate success. e.g., “I can act on this without more data” or “I need a reproducible method and data sources.”

Mandatory pieces for your initial deep-research prompt

  1. Objective — one sentence: what decision/action this supports.
  2. Deliverables — list outputs and formats (e.g., “executive summary (200 words), detailed report, bibliography with links, 1-page action plan”).
  3. Scope & constraints — geography, time period, industries, excluded items.
  4. Priority questions — top 3–6 questions you want answered.
  5. Sources / evidence rules — prefer scholarly, include Google Maps, include X, avoid Y, require citation format.
  6. Data you’ll attach — mention files (CSV, transcripts) and their structure.
  7. Level of depth & tone — high-level + supporting numbers, or step-by-step playbook; tone: investor memo, blog post, technical.
  8. Deadline/recency requirement — “include data up to Aug 2025” (use absolute dates).

Useful extras (make the product much better)

  • Example audience (VC, content writer, local gov official).
  • Comparable companies or benchmarks to analyze.
  • Keywords / competitors you care about.
  • Metrics you care about (TAM, CAC, LTV, search volume, # of skateparks).
  • Preferred citation style (links inline, numbered list, or endnotes).
  • If you want assumptions listed and sensitivity ranges.

Templates (copy / paste & fill in)

Objective: [One sentence — decision this supports]
Deliverables:
- Executive summary (150–250 words)
- Deep report (3–6 pages) answering Qs below
- 1 excel/CSV with data points and sources
- 5 tactical recommendations and next steps

Scope & constraints:
- Geography: [e.g., US only]
- Time range: [e.g., 2018–Aug 26, 2025]
- Sources to prefer: [e.g., gov data, industry reports, Google Maps]
- Sources to avoid: [e.g., paywalled academic journals]
- Use only public sources unless I attach files.

Priority questions:
1) [Q1]
2) [Q2]
3) [Q3]
(etc.)

Data attachments: [list files you will upload or paste — format & column names]

Audience: [e.g., early-stage investors]

Tone & depth: [e.g., investor memo with numbers and citations]

Evaluation: I will consider this successful if I can [action you’ll take]

Other notes / constraints: [e.g., max 2000 words, include top 10 competitors]

Example — manufactured-home market research

Objective: Create a 4–5 page executive industry briefing to evaluate whether starting a media + investment research firm focused on manufactured homes is viable.

Deliverables:
1. Executive summary (200–300 words)
2. Detailed report (4–5 pages) covering:
- Market overview, TAM/SAM/SOM (US, 2025) with sources
- Value chain mapping (manufacturing, financing, retail, park ownership, aftermarket services)
- Key players (top 20+ globally and in the US) with revenues, HQ, segments, and 1-sentence differentiation
- Growth drivers and risks (economic, regulatory, reputational)
- 3–5 investment or media business opportunities (e.g., newsletters, data products, events, deal origination)
3. Data table (Excel/CSV) with company list: Name | HQ | Revenue (est.) | Segment | Source link
4. Action plan: 5 next steps (datasets to buy, contacts, possible first products)
5. Weakness analysis: 5 assumptions or blind spots to challenge

Scope & Constraints:
- Geography: US & Canada, with global context for leading players
- Timeframe: market data up to Aug 2025
- Prefer sources: gov data (HUD, Census), industry associations, public filings, reputable industry media
- Avoid paywalled academic journals unless summaries exist
- Provide direct links/citations for all claims

Priority Questions:
1. What is the size and trajectory of the US manufactured home market (2025)?
2. Who are the leading players across the value chain?
3. What are the structural opportunities for a business media + investment research firm?
4. What regulatory or reputational factors matter most?
5. What datasets/KPIs would be critical for building data products?

Audience: Industry practitioners across the manufactured housing value chain, primarily executives (director-level and above) with decision-making and purchasing authority.
Tone & Depth: Executive industry briefing — authoritative, data-driven, and practical.
Evaluation: I should be able to use this briefing to (a) understand the market landscape, (b) identify monetizable gaps in industry information, and (c) design a first-step go-to-market for a media/research product.

Other Notes:
- Include charts or simple diagrams where useful
- Use bullet points for clarity in lists

Result

The result is very in-depth and I haven't finished reading it. I will paste it here and in the next article and let you judge how good/bad it is. 

Viability of a Media and Research Firm Focused on Manufactured Homes (a ChatGPT Deep Research Paper)
Executive Summary The U.S. manufactured housing industry is a significant and growing segment of housing. In 2024, U.S. shipments of new manufactured homes reached roughly 103,000 units, up about 15% over 2023[1]. With an average sales price around $120K[2], this implies roughly a $12–13

Subscribe to Michael Shoe

Sign up now to get access to the library of members-only issues.
Jamie Larson
Subscribe